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The strategic partnership between cyber-Wear and Haspa BGM

Trade sale to
bg

"Together with our new partner, we will drive forward our growth plans and are already looking forward to realizing our visions. The advice and support from CARL and Dr. Michael Kost has been outstanding throughout the entire process"

Roman WeissCEO

Summary of the Transaction Process

In 1994, Steven Baumgärtner and Roman Weiss founded cyber-Wear Heidelberg GmbH, which grew from a small company into an international provider of promotional products and merchandising. To further intensify growth and expand their international ambitions, the founders sought a strategic partner.

The M&A advisory firm CARL supported the founders in their search for a suitable partner and led the structured sales process. Through targeted negotiations, an optimal agreement was achieved.

The decision was made in favor of Haspa Beteiligungsgesellschaft mbH (Haspa BGM), which acquired a minority stake. This partnership not only provides cyber-Wear with financial security but also the opportunity to advance its growth plans and further strengthen its position as an innovation leader. Baumgärtner and Weiss remain on board and continue to pursue their visions together with Haspa BGM.

Transaction team

The following team successfully executed the transaction.

Darren Botha
Darren Botha
M&A Manager
Elias Rampersaud
Elias Rampersaud
M&A Analyst
Benjamin Görwitz
Benjamin Görwitz
Bereichsleiter M&A
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M&A Manager

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