The strategic partnership between cyber-Wear and Haspa BGM

In 1994, Steven Baumgärtner and Roman Weiss founded cyber-Wear Heidelberg GmbH, which grew from a small company into an international provider of promotional products and merchandising. To further intensify growth and expand their international ambitions, the founders sought a strategic partner.

The M&A advisory firm CARL supported the founders in their search for a suitable partner and led the structured sales process. Through targeted negotiations, an optimal agreement was achieved.

The decision was made in favor of Haspa Beteiligungsgesellschaft mbH (Haspa BGM), which acquired a minority stake. This partnership not only provides cyber-Wear with financial security but also the opportunity to advance its growth plans and further strengthen its position as an innovation leader. Baumgärtner and Weiss remain on board and continue to pursue their visions together with Haspa BGM.