Cross-Border Acquisition: CARL Finance Advises on the Sale of Brandon Company AB to Overture Promotions Inc.

Role of CARL: CARL acted as the exclusive advisor to the sellers and led a structured and targeted sales process. With comprehensive market understanding based on successful transactions in the brand merchandise market, as well as careful analysis and process preparation, CARL was able to present the company with a clear equity story to potential investors, generate significant international interest, and lead the negotiations to an optimal outcome for all parties through specialized M&A advisory expertise.

Objective and Outcome of the Transaction: The primary goal of this transaction was to find a partner who valued Brandon's established position and was best equipped to support and foster the Brandon's growth potential across Europe and the globe. With Overture, a portfolio company of the Canadian private equity firm Westbridge Capital, an ideal buyer was found, bringing both financial strength and strategic vision, as well as significant synergies to the partnership. Overture will benefit from Brandon’s strong position in the European brand merchandise market and offer its international clients new opportunities. The current management team, led by Amanda Wyatt (CEO) and Magnus Sandebert (CFO), will remain on board and continue in their existing roles.